Tropical Smoothie Café has signed a 40-unit franchise agreement with Aurify Kingstar, a newly formed holding company under New York-based Aurify Brands. Aurify Brands operates multiple restaurant concepts as a franchisee, including Wingstop and Five Guys.
The deal positions Aurify Kingstar as a vehicle for future franchise expansion of Tropical Smoothie Café. Aurify Brands, headquartered in New York, manages a portfolio of established quick-service restaurant brands and now adds the smoothie café chain to its franchising operations.
This agreement represents growth for Tropical Smoothie Café's franchise network through an experienced multi-concept operator. Aurify Brands brings existing expertise in scaling restaurant franchises across different categories, from chicken wings to burgers to beverages.