Red Robin Restaurants has secured an exclusive national distribution deal that positions the burger chain as the first major casual-dining chain to serve Garage Beer systemwide. The Colorado-based brewery, founded by retired NFL players Travis and Jason Kelce, gains unprecedented reach across Red Robin's nearly 600 locations.
Garage Beer launched in 2022 and has grown rapidly in craft beer circles, building a dedicated following in the Rocky Mountain region and beyond. The Kelce brothers established the brand with a focus on approachable, quality brews designed for everyday enjoyment rather than extreme experimentation. Travis Kelce, tight end for the Kansas City Chiefs, and his brother Jason, former Philadelphia Eagles center, brought their names and credibility to a crowded craft beer market.
For Red Robin, the partnership represents a strategic play in beverage innovation. The chain competes fiercely with other casual-dining burger restaurants for customer loyalty, and signature drink offerings increasingly matter. Garage Beer's growing reputation and the Kelce brothers' massive sports fanbase create marketing synergy without requiring the chain to invest heavily in brand building.
The deal comes at a moment when craft beer consumption remains resilient despite broader alcohol market fluctuations. Red Robin's systemwide rollout gives Garage Beer access to millions of diners annually, accelerating the brand's path toward national prominence.
Neither party disclosed financial terms. The arrangement begins immediately, making Garage Beer available at Red Robin locations nationwide. For the brewery, this distribution deal represents validation from the casual-dining sector and removes a critical barrier to scaling production. For Red Robin, it delivers a differentiated menu feature that appeals to sports fans and craft beer enthusiasts alike.