# Culver's "The Works" Burger Order Signals You Want Maximum Flavor
Culver's diners now have a shorthand for customizing their burgers to the max: ordering "The Works." This kitchen code tells staff to load up your burger with a comprehensive lineup of toppings that transforms a standard order into a flavor-packed meal.
The Works represents Culver's approach to burger customization. Rather than asking customers to list individual toppings, the chain created a unified order that bundles premium additions. This strategy simplifies ordering while signaling kitchen staff exactly what the customer wants.
Culver's has built its identity around fresh, never-frozen beef burgers since the chain's 1984 founding in Wisconsin. The Wisconsin-based chain operates over 900 locations across the Midwest and beyond, competing directly with Five Guys and regional burger joints that emphasize quality beef and customization.
Offering named combinations like The Works appeals to customers who want maximum flavor but don't want to overthink ordering. It mirrors how successful burger chains streamline menus. Shake Shack uses "signature shakes" to guide customers toward flavor combinations, while In-N-Out offers simple menu structure that still allows customization.
For Culver's, promoting specific ordering shortcuts encourages upselling. Customers ordering The Works spend more than those ordering plain burgers. The chain benefits from higher ticket averages while customers feel they're getting expert recommendations rather than pushy sales tactics.
The Works also builds community knowledge among Culver's regulars. Loyal customers know the lingo, creating insider status. This strengthens brand loyalty and makes repeat visitors feel part of a club.
Culver's strategy reflects broader fast-casual trends. Chipotle pioneered ingredient customization, Panera built a following around named combinations, and burger chains now compete on