Mark Krocer takes the helm at Erbert & Gerbert's, the 60-unit sandwich chain, as the regional operator accelerates its growth trajectory. Krocer arrives as CEO with deep experience navigating restaurant expansion, stepping into a leadership position at a pivotal moment for the Minneapolis-based brand.
Eric Wolfe, the chain's former CEO and founder, transitions to chief development officer. The move keeps Wolfe's institutional knowledge embedded in the company's strategy while freeing Krocer to focus on operational execution and system-wide growth. This kind of succession pattern, where founders shift into development roles, often signals confidence in scaling infrastructure.
Erbert & Gerbert's operates a focused menu centered on customizable sandwiches, a format that has proven resilient in competitive sandwich markets dominated by Subway and regional players like Firehouse Subs. The chain's 60-unit footprint, while modest compared to national chains, reflects its strength as a regional powerhouse in the Upper Midwest and beyond.
Krocer's appointment arrives as quick-service sandwich concepts face renewed consumer interest. The category has seen investment and innovation beyond traditional submarine sandwich templates, with concepts emphasizing premium ingredients and local sourcing gaining traction.
The leadership restructure positions Erbert & Gerbert's to capitalize on several trends. Consumers increasingly seek alternatives to mass-market sandwich chains, and regional brands with loyal customer bases can expand more efficiently than new entrants. Franchise unit economics in the sandwich category remain attractive for operators seeking lower investment thresholds compared to full-service restaurants.
With Krocer managing day-to-day operations and Wolfe focused on site selection and development strategy, Erbert & Gerbert's appears poised to grow beyond its regional stronghold. The chain benefits from established operational systems, brand recognition, and a development-focused leadership team equipped to evaluate