Sixty Vines offers wine on tap and cuisine to match

Sixty Vines, a 16-unit casual-dining chain owned by FB Society, has positioned wine on tap as its defining feature. The restaurant group treats its wine program as central to the dining experience, not a peripheral beverage option.

Wine on tap systems offer practical advantages over traditional bottles. They preserve wine longer once opened, reduce oxidation, and allow restaurants to rotate selections more frequently without waste. Sixty Vines leverages this technology to showcase diverse producers and styles across price points, making wine approachable for casual diners rather than reserving it for fine dining establishments.

The menu architecture supports this wine-forward strategy. Cuisine balances approachability with sophistication, designed to pair naturally with varied wine selections. This alignment between food and beverage creates a cohesive dining proposition that justifies the technological investment in tap systems.

FB Society, the parent company, views Sixty Vines as a growth vehicle within its broader restaurant portfolio. Casual dining remains a competitive segment, but the wine-on-tap concept differentiates Sixty Vines from competitors relying on traditional service models. The approach taps into consumer interest in wine discovery and experimentation without the intimidation factor of sommeliers and formal wine programs.

The chain's expansion trajectory reflects confidence in this model. With 16 locations operational, the company signals readiness to scale the concept further. Each location requires training staff on wine education and tap system maintenance, operational demands that justify the investment only if leadership believes the differentiation drives traffic and spending.

Wine on tap represents a broader shift in casual dining toward elevated beverage programs. Restaurants increasingly recognize that drinks drive margins and frequency. By making wine accessible and relevant to everyday diners, Sixty Vines captures both destination traffic from wine enthusiasts and habitual visits from casual patrons seeking reliable food and wine pairing experiences.