Church's Texas Chicken, the 75-year-old fried chicken chain operating roughly 1,600 locations worldwide, has launched a dedicated catering program. The move positions the brand alongside competitors like Chick-fil-A and Popeyes Louisiana Kitchen, which have already established catering divisions.

The catering channel addresses a significant revenue opportunity. Quick-service restaurants increasingly recognize that events, corporate functions, and family gatherings represent untapped sales beyond counter service. Church's catering menu packages fried chicken, sides, and beverages for orders typically ranging from 10 to 100+ servings.

This expansion reflects broader industry trends. Post-pandemic, restaurants pivoted to off-premise channels. Catering proved resilient during lockdowns and now generates steady growth as businesses resume in-person events. Chains benefit from catering because it drives higher-margin orders, builds brand loyalty among event planners, and extends operating hours beyond traditional meal times.

For Church's, the timing matters. The chain has faced market pressures from dominant competitors and declining foot traffic at some locations. Catering diversifies revenue streams and capitalizes on Church's core strength: affordable, flavourful fried chicken that appeals to budget-conscious customers planning group events.

The catering program targets churches, offices, schools, and community gatherings. This audience aligns perfectly with Church's brand heritage and customer base. Larger orders reduce per-unit labor costs, improving profitability compared to individual transactions.

Implementation varies by location. Franchisees receive training on catering logistics, packaging, and scheduling. Digital ordering systems streamline the booking process, allowing customers to customize orders online. Delivery and pickup options accommodate different event needs.

Church's enters a competitive catering landscape. Regional chains and independent restaurants have long dominated this space, but national QSR brands now capture significant market share. Success depends