Favor, the Texas-based food delivery platform, is bringing major GoTo Foods brands to its service. Auntie Anne's, Cinnabon, Jamba, McAlister's Deli, and Schlotzsky's will launch on Favor in the coming weeks, marking a significant expansion for both the delivery app and these established quick-service chains.
The move strengthens Favor's competitive position in its home state. Since its 2014 launch in Austin, Favor has built a loyal customer base across Texas and neighboring regions. Adding GoTo Foods' portfolio of brands amplifies its merchant network and gives these chains another distribution channel in a crowded delivery landscape dominated by DoorDash, Uber Eats, and Grubhub.
For the restaurants themselves, the partnership offers expanded reach without requiring individual app development or integration costs. Auntie Anne's brings its pretzel expertise, Cinnabon delivers its signature cinnamon rolls, Jamba contributes smoothie and juice offerings, McAlister's Deli provides sandwich and salad options, and Schlotzsky's rounds out the lineup with its specialty sandwiches. Each brand serves different dayparts and customer occasions, creating a diverse portfolio that appeals to varied food preferences.
GoTo Foods, which owns these brands through its investment portfolio, benefits from broader digital distribution. The company has been aggressively pushing its brands into delivery platforms as consumer ordering habits remain tilted toward on-demand food services. Texas represents a crucial market given its population density and strong food culture.
The partnership reflects how regional delivery platforms compete with national giants by securing exclusive or early-access partnerships with restaurant chains. Favor's deep roots in Texas give it advantages in negotiating with brands seeking to strengthen their presence in the state. This move also suggests GoTo Foods sees value in diversifying its delivery partnerships beyond the major