Subway pushes deeper into convenience commerce by partnering with Walmart's delivery infrastructure. The sandwich chain, which operates 1,400 locations inside Walmart stores across the United States, now lets customers order through Walmart's app and website for Express Delivery.
This move gives Subway a digital ordering channel beyond its own platforms and third-party aggregators like DoorDash and Uber Eats. Customers can browse the menu, customize sandwiches, and select delivery windows through Walmart's ecosystem, creating a frictionless path from grocery shopping to meal ordering.
The partnership reflects shifting consumer expectations around convenience. Rather than downloading separate apps or visiting Subway's website, shoppers already in Walmart's digital environment can add a sandwich order to their grocery haul. The integration works especially well for Subway's co-located format. These aren't standalone restaurants but embedded locations within Walmart's footprint, making delivery logistics simpler and faster.
For Subway, the deal diversifies revenue streams beyond walk-in traffic and traditional delivery services. It positions the chain as part of Walmart's broader food strategy, which includes grocery, prepared foods, and now restaurant orders. This follows years of Subway struggling with franchise profitability and brand perception. Expanding distribution channels through major retailers addresses that challenge by reaching customers where they already shop.
For Walmart, adding Subway to Express Delivery strengthens its food offering and stickiness. Grocery delivery customers who can also order hot food from brands they recognize spend more per transaction and visit more frequently.
The timing matters. Convenience delivery remains competitive. DoorDash, Uber Eats, and Amazon Fresh all fight for share of the quick-meal market. By embedding Subway ordering directly into Walmart's app, both companies reduce friction and leverage existing customer relationships. Subway customers get faster ordering. Walmart gets higher basket sizes. The
