A new ready-made espresso martini mix launches with ambitions to dethrone the cocktail bar. Zing Zang, the company behind classic Bloody Mary and margarita mixes, released its first espresso martini concentrate. The product combines cold brew coffee, vodka-friendly botanicals, and a proprietary blend designed to create the signature foam without requiring a cocktail shaker or professional technique.
Home bartenders add vodka to the concentrate, shake or stir, and pour. The result delivers the coffee-forward kick and velvety mouthfeel that made espresso martinis a staple on menus from New York to Los Angeles over the past decade.
The timing reflects the drink's explosive growth. What once lived in upscale cocktail bars now appears everywhere. Instagram drove demand. Caffeine-curious drinkers adopted it as an afternoon pick-me-up masquerading as cocktail sophistication. Bartenders at casual restaurants added it to boost ticket averages. The espresso martini became the cosmopolitan of the 2020s.
But home preparation remained clunky. A proper version requires vodka, coffee liqueur, fresh espresso cooled to room temperature, and meticulous shaking to build the foam layer. Most people lacked the espresso machine or bartending skills. Pre-bottled versions tasted thin and overly sweet.
Zing Zang targets this gap. The concentrate removes preparation friction while promising restaurant-quality results. The product sits alongside their Bloody Mary and margarita mixes in retail channels, positioning espresso martinis as an accessible home cocktail category rather than professional territory.
The bet assumes Americans want cafe-and-cocktail culture without the cafe. It assumes they'll pay for convenience. It assumes they trust a concentrate over their own mixing.
The product enters a market